SEO & AI
Career & Growth
SEO Tools for Beginners: What You Actually Need to Learn
When I started learning SEO, the number of tools made the industry look far
SEO & AI
Does SEO Still Matter in the Age of AI Search?
I’ve been working in SEO long enough to have watched it supposedly die several
SEO & AI
Google Just Rolled Out an Update. What Should You Actually Do?
Few things create panic in SEO quite like opening Search Console and seeing traffic
Career & Growth
SEO & AI
How to Read an SEO Job Description Without Talking Yourself Out of Applying
One of the easiest ways to convince yourself you’re not ready for an SEO
SEO & AI
What Managing SEO for Multi-Location Brands Has Taught Me About Local Search
Local SEO looks simple from the outside. Create a page for each location. Optimise
SEO & AI
How Do You Report SEO Success When AI Is Changing the SERP?
For years, SEO reporting has followed a familiar pattern. Rankings went up. Organic traffic
SEO & AI
SEO vs GEO vs AEO: What Actually Matters in 2026?
SEO has always had a talent for creating new acronyms. Now we have GEO,
SEO & AI
What I’m Changing About My SEO Strategy Because of AI Search
For most of my career, SEO has revolved around a fairly simple goal: get
SEO & AI
SEO Isn’t Dead — But the Job of an SEO Is Changing
Every few years, SEO dies. Google launches a major update. SEO dies. Social media
SEO & AI
Google’s AI Overviews Are Changing Local SEO — and How We Measure It
For years, local SEO has had a fairly familiar playbook: optimise your Google Business