Work. Tech. Life. And everything between.
A space for curious minds — where I explore search, technology, career, sport and culture, sharing what I know, what I’m learning, and what keeps me curious.
Hi, I’m Chris Pahla, an SEO Strategist.
I write about
what I know, what I’m learning, and what I love.
An SEO strategist, digital marketer, and lifelong tech enthusiast based in Johannesburg. My work is rooted in search and digital strategy, but my curiosity goes much further. I’m currently expanding my skills in cybersecurity and Python while exploring how AI is changing the way we search, work, and build things online.
This is where I share what I’m learning along the way — from SEO, AI, cybersecurity and Python to career lessons, experiments, mistakes, and ideas from working in digital marketing. And because there’s more to life than code, rankings and algorithms, you’ll also find my thoughts on Manchester United, hip hop, culture, and whatever else has my attention.
Featured Articles
Local SEO for Small Business: What I’d Focus on Before Spending Money on Rankings
If I owned a small business today, one of the first digital marketing strategies I’d consider would be local SEO. Not because it’s free. Not because it’s easy. And definitely
International SEO Services: What Businesses Should Know Before Expanding Into New Markets
One thing I’ve learned from working in SEO across different markets is that a strategy that works in one country doesn’t automatically work in another. You can have a website
SEO-Friendly Website: What I Actually Look for Beyond Rankings and Green Audit Scores
As an SEO strategist, I’ve reviewed enough websites over the years to notice something interesting. A website can look absolutely beautiful and still struggle with SEO. Another can pass most
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