SEO & AI
What Managing SEO for Multi-Location Brands Has Taught Me About Local Search
Local SEO looks simple from the outside. Create a page for each location. Optimise
SEO & AI
How Do You Report SEO Success When AI Is Changing the SERP?
For years, SEO reporting has followed a familiar pattern. Rankings went up. Organic traffic
SEO & AI
SEO vs GEO vs AEO: What Actually Matters in 2026?
SEO has always had a talent for creating new acronyms. Now we have GEO,
Python & Tech
Can Python Make Me a Better SEO? I’m Going to Find Out
I’ve spent years learning SEO without needing to know much Python. I’ve done technical
Python & Tech
Learning Python When You Don’t Want to Become a Software Developer
For a long time, I had the wrong idea about learning Python. I thought
SEO & AI
What I’m Changing About My SEO Strategy Because of AI Search
For most of my career, SEO has revolved around a fairly simple goal: get
SEO & AI
SEO Isn’t Dead — But the Job of an SEO Is Changing
Every few years, SEO dies. Google launches a major update. SEO dies. Social media
SEO & AI
Google’s AI Overviews Are Changing Local SEO — and How We Measure It
For years, local SEO has had a fairly familiar playbook: optimise your Google Business
Career & Growth
You Don’t Need to Know Everything to Build a Career in Tech
One of the easiest ways to feel stupid is to work in technology. There
Career & Growth
From SEO Specialist to SEO Manager: What Actually Changes?
When I was an SEO Specialist, becoming an SEO Manager felt like the natural